To help make your e-commerce website a success, you need to incorporate many elements into its design. Having all these elements can help ensure your e-commerce website is on-trend, no matter what you are selling online. It can also make your marketing efforts pay off and help you increase the traffic visiting your website.

Below are some of the elements you need to ensure your site has to help ensure it is functional and generates more sales.

1. Ensure It Is User Friendly

Web designers in melbourne must have the user in mind when designing the layout of your website for you, as you need to ensure it is user-friendly. The easier it is to navigate your website the more time customers will spend browsing what you have available.

It can also help ensure that the search engine bots can navigate your website and help get your pages in their index, so it appears in the search results. This can easily be done by experts at a web design agency Cardiff businesses rely on or by a trusted agency near you.

2. It Needs To Be Safe & Secure

Ensure that your website is secure and safe for your customers to use. Some customers will not use a website if it is not secure, so you need an SSL certificate. Sites that have an SSL certificate have that padlock symbol appearing to the left of the web address on the browser. You will also need to have a clear privacy policy and make it simple for your website users to opt-out if they prefer not to let you collect their data.

3. Calls To Action (CTAs)

You will also need to ensure you have CTAs to help encourage your website users to make a sale, and there are many ways you can do this. The calls to action are to try and elicit a specific response, so it can be to get them to buy a product, call your sales line, or send an email inquiry. You can refer to various references online to find out more about CTAs and how to do them on your website, which can dramatically increase your sales.

4. It Must Be Mobile Friendly

As Google and the other search engines currently use their mobile-first index, it means your website must be mobile-friendly to get the best results in the search engines. They look at the mobile version of your website rather than the desktop version, so if it is slow to load or does not load correctly, this can affect your rankings.

It can also increase your site’s bounce rate as people have no patience and want websites to load almost instantaneously. If your website is slow to load, contact a web development company to look at this and improve how mobile-friendly your website is for search engines.

5. Quality Images & Descriptions

You will also want to use high-quality images for your website, but ensure the files are not too big so they do not slow down your website. You will also want to use unique and descriptive descriptions for your images to help your website rank in the search engines. Humans are a visual species, so images can go a long way to help sell your products. However, you will also need to have text to describe the products you are trying to sell.

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