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Top 7 Real Estate Marketing Platforms to Get More Buyers
Last Updated on: December 18th, 2024
With the advent of digital marketing, for several years, there have been a lot of changes in real estate marketing processes. With many real estate agents’ continual rise, getting clients and leads are becoming more strenuous by the hour. Hence, having an online presence is mandatory for real estate businesses in today’s world.
For those without an online presence, growing the clientele and closing deals has become more difficult. This is true even for seasoned realtors. Hence, by using digital tools and Marketing Platforms, you can get an edge over your competitors and help you attract more leads.
Therefore, to learn more about real estate marketing platforms, read on to the end of the article.
Real Estate Marketing: A General Overview
Real estate marketing is the process through which you can promote your real estate properties. Additionally, you can also offer real estate services to buyers, investors, and tenants. In this case, you use a variety of tactics and marketing real estate. This way, you can attract clients, generate leads, and close real estate deals.
The following are the major reasons why real estate marketing is important:
- It helps you to establish your real estate business as a noteworthy brand.
- Real estate professionals find it easier to connect with their potential clients.
It helps you attract your potential buyers. Also, you can ensure a better return on investment as an investor or property developer.
Best Platforms for Real Estate Marketing
The following are the best real estate marketing platforms you must consider if you want to reach out to potential buyers:
Facebook is the most used marketing platform for real estate agents. Its use in 2024 is set to continue going strong. This is because it provides a comprehensive platform with unique features that allow you to build your brand.
If you are a realtor, having or investing in your Facebook account goes a long way in helping you provide personalized services to your current clients.
This platform also enables you to stay in touch with previous clients and land new clients by providing an avenue to share your content. The upside of using Facebook is its overall structure that allows multiple sending of images or videos.
Here, you can see what someone uploads at the top of the platform. This makes sharing of information easy. Such features make Facebook quite ideal for both beginners and seasoned realtors.
This tool will still be relevant in 2024 due to the large number of users that access it, making it easy for you to strategize and have a marketing plan that provides growth and success. The platform also allows for paid advertisement, providing you with an opportunity to channel your content to the right audience.
On the other hand, the downside of Facebook is the fact that it is open to everyone. This fact poses a threat as your account can get easily hacked, leading to closure or having sensitive client information accessed by the wrong person.
Apart from that, due to its open nature, some clients may not be comfortable sharing their details on the platform. This results in the loss of a client, especially for those in a different geographical location.
Wise Pelican
Wise Pelican proves that direct mail marketing is still a viable marketing option for real estate agents. It continues to stand strong in 2024 as home buyers still value a well-written postcard and will keenly take an interest in a house sent to them by mail.
In addition to easy-to-customize full-color templates, Wise Pelican also provides the option of purchasing mailing lists and tracking your postcards and has no minimum order requirements.
Savvy real estate agents use Wise Pelican to reach prospective clients and consistently stay in contact with people on their farms.
Connections Plus
Connection Plus is a great platform that helps you solidify your market plan by getting clients and provides an opportunity for networking and interaction with other realtors in your region. The upside of using Connection Plus is the quality leads it generates, as most people who visit the site are those looking to either sell or purchase a house.
It provides a learning experience for them, but one will have to work extremely hard to ensure they land a deal. However, it is a valuable marketing platform that will help you build your brand.
MailChimp
Mailchimp is an excellent marketing platform that allows you to keep your clients updated and simultaneously send information. Its ability to send messages in bulk ensures your clients get listing updates while promoting a professional culture. It also has sophisticated tools that allow you to keep tabs on your clients and help in remarketing strategies.
Mailchimp provides an ideal avenue to develop a relationship with your clients and keep them updated. However, the platform’s downside is that clients may not read their emails every time.
YouTube
YouTube is a must-have platform for 2024. It provides a platform for you to share your current projects, have fun, provide educative content on house hunting and decorating, and is vital for building a brand. You can use your YouTube platform to close sales and get client reviews on what they would like to see or are currently interested in getting.
YouTube also allows you to hold live events that provide an avenue for you to interact with clients and answer their questions. It is an excellent platform for 2024, especially for those who would like to build their brand.
Instagram IGTV is the latest introduction in the marketing platforms, allowing you to share content using videos. Also, it is big, especially among millennials. Thus, it is a marketing strategy you should invest in in the next year, especially since a percentage of millennials will be first-time home buyers.
Apart from that, you get an opportunity to work with a vocal group of clients. Actually, these clients know what they want and are not afraid to share their style online.
Using IGTV has the upside of helping you understand the potential client’s reaction. As a result, you can be aware of what is likely to work. Also, it provides an easy avenue to advertise your current work.
X (Formerly Twitter)
Another marketing platform to generate quality leads that you should invest in in the coming year is Twitter. It provides a platform for you to post and share videos and content using hashtags to help it get more views.
With the correct marketing strategies, Twitter can be used to your advantage and help you build your brand as an experienced and reliable brand. The upside of Twitter is most of its users are objective, influencing the quality of leads you are likely to get.
Start Real Estate Marketing Now
There are numerous trends you can use in 2024. However, ensure you give each platform the attention it deserves to generate results. Having two or three is advisable rather than all of them to ensure maximum effectiveness.
Do you have more platforms to suggest for real estate marketing? Please share your ideas and opinions in the comments section below.
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