Nike misses on revenue for first time in two years, but stock pops as earnings, margins beat

Nike Misses On Revenue For First Time In Two Years, But Stock Pops As Earnings, Margins Beat  

Economy 2 Mins Read September 29, 2023 Posted by Abdul Aziz mondol

Nike missed revenue margins for the first time in the last two years. You need to get through the process that can make things easier and more effective for you to know the reasons behind such falls. You need to get through the complete details of it to make things more straightforward and accurate for you.

The revenue generation was expected to be $12.98 billion to $12.94 billion, which was actually earned. The fall in the sales of Nike resulted in a revenue miss for the first time in the history of this company.

Now, why revenue has gone down by such a margin is a matter of big concern that you need to take care of if you want to attain your requirements with complete ease.

Reasons For The Rise In Share Prices Of Nike Inspite Of Revenue Miss   

There are several reasons why Nike has missed the revenue earning potential in the past few years. You have to get through the details of it to make things easier for you to get to the conclusion quickly.

  • Share prices rose from 93 cents to 94 cents in the last quarter of Nike. It has been a considerable increase over the past few years.
  • Sales rose to 12.94 billion from 12.69 billion, representing a 2% profit margin growth.
  • The expected growth rate is lower than the experts calculated. That is the reason why they are calling it a revenue miss.
  • Nike shares rose to 8% after the revenue miss in the last quarter.

Hence, you must consider the realities to make things work perfectly in the current situation. You cannot make your selections in grey. You must keep things in proper shape to bring things to true parity within a specific time.

You must not make your selection on the wrong end while you want to get through the reasons for Nike’s revenue miss but the hike in the share prices in this last quarter.

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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2nd October, 2023

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30th March, 2024

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12th May, 2024

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