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How To Write An Effective LinkedIn Summary? Here Are The Key Points!
Even after stepping into its second decade, LinkedIn is one of the biggest platforms for someone who is seeking a job or simply trying to get insights into the professional world. LinkedIn Summary is a very effective medium, you may not only use it for job hunting or recruitment but also for professional social networking.
But, to be able to build a large LinkedIn social network, you will have to make your profile attractive enough to grab the attention of professionals. It is a lot different from what you do on Instagram or Facebook.
If you are a part of LinkedIn, you would know the type of professional atmosphere it caters to and how every individual on LinkedIn behaves in a very organizational sense. Therefore, you must write your LinkedIn summary in a way that not only appears professional but catches the attention of anyone who comes to visit your profile.
However, writing a creative LinkedIn summary may not always be as easy as it seems. There needs to be reasons why your summary stands out in comparison to the others. There needs to be an edge that will stand out in the eyes of the profile visitors.
In this article, I will uncover all the do’s and don’ts of writing a creative and effective LinkedIn summary. So, stay with me till the end as I help you write one of the most effective LinkedIn summaries.
How To Build A Good LinkedIn Summary?
While it is not as tough to write a good LinkedIn summary, it is certainly not so easy either. Writing and connecting to your audience in the correct way is a complicated job.
Here are the steps that you may follow to write a LinkedIn summary that is not just creative but also connects with your profile visitors:
Review The Examples Of Various Summaries
It may be helpful if you review the examples of some of the most successful summaries before you decide to write your own LinkedIn summary. Think about connecting with the professionals that you know or admire, and go through their summary sections to get ideas on which of the information you need to include.
Think about reviewing identical professionals who are in the same field as you and learn how they have structured their summaries. It may also be helpful if you send a message to these professionals and seek their guidance. This will help you get a better position for yourself as the prime candidate for the potential recruiters. You may also take inspiration from other such profiles and match the professional standards of the industry you belong to.
Draft A List Of What You Wish To Include In the LinkedIn Summary
Once you are done reviewing the summary examples, brainstorm all the information that you wish to include in your personal LinkedIn summary. This may include all your personal goals, characteristics, credentials, accomplishments, and other professional information that you think may be appealing to a recruiter or a hiring manager.
Think of how you want to start your summary if you want to start by describing each of your professional accomplishments, skills, or goals. You may even write a couple of different iterations to have a better understanding of how they may look before committing them to your LinkedIn profile.
Here are a few ways in which you may start your LinkedIn summary:
- “As an experienced web designer, I understand how to…”
- “With twenty years of experience in marketing, I have expertise in…”
- “I’ve worked in the insurance industry for 10 years, learning how to…”
- “After years of study in microbiology, I’m qualified to…”
Describe Your Current Role In the LinkedIn Summary
It is important that you provide the context for your abilities and skills by explaining your current role in the summary. This may help the recruiter get a better understanding of what you do, what value you may offer, your proficiencies, and how you may apply value for them.
For instance, if you are at present working as a graphic designer, explain the project that you might be working on, any recent awards, or the skills that you put to everyday use to develop unique graphics. This may also be helpful to a recruiter to see what your passion is. It will further allow them to further understand a significant part of your personality and make them feel like they know you a little better.
Some of the examples that you may consider are:
- “I’m currently working as a quality engineer and overseeing the production of a new
and improved the drive belt for autonomous vehicles.”
- “In my current role as a requisition officer, I organize and plan the requisition of crucial supplies for over 20 production facilities.”
- “As a trained agricultural engineer, I work closely with farmers to create machines and systems. This helps make their jobs more efficient and easy.”
Tell Them A Story
When you are writing a LinkedIn summary, you may tell the viewers a story of your passion and professional life. You may start by explaining what you do or what you are doing at present. Then, you may explain where you wish to see yourself in the next few years within your field. This may help recruiters see how much motivation you have to continue within your niche. That makes them think that maybe you could be a good investment for their organization.
For instance, you may want to get a master’s degree in your field and begin teaching at a university. You may also achieve further innovation in the field of technology. This may make you a potential match for a tech or engineering company.
Revise, Edit And Proofread
It is extremely important that you revise, proofread, and edit your LinkedIn summary for typos, grammatical errors, or areas that require more clarity. This will help your summary appear complete and more professional. This way, it will create an impressive first impression on whoever reads it.
A LinkedIn summary with no errors will help a reader easily scan it, learn the information needed, and move to the next step. You may use a spelling check software or ask a coworker to once go through the summary and provide suggestions.
Importance Of A Professional Network Summary
There are many reasons why one should work hard to build a LinkedIn summary. Every individual on LinkedIn has their own reasons for writing a good summary. However, here are the most common reasons to put up a well-written LinkedIn summary:
- Make impeccable first impressions.
- Using the keywords that may match with potential employees.
- Expressing your goals and personality.
The Bottom Line
There are multiple factors that will decide who your LinkedIn summary attracts, while the other may just be luck. What is crucial is that you are incorporating all the important phrases and keywords. That may help catch the attention of the hiring managers or recruiters.
The secret to the success of your LinkedIn summary is “professional, yet genuine.” Once you pay attention to the little details about your LinkedIn Summary, you will notice how the entire process of job hunting or just building up the network becomes easier.
However, try not to take a lot of stress about it, as this is just yet another fun but professional way to describe who you are and what you like.
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