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Importance Of Hulu Advertising And Why Should You Care
Hulu advertising is a type of OTT advertising where you display paid digital ads to Hulu users.
In fact, Hulu is one of the best streaming platforms in the United States that supports ads. Hence, if you want to start streamed advertising, it can be a natural fit for you. However, since Hulu is still in the developing phase, you might need some guidance.
In this article, you will learn about Hulu advertising and how it works. Apart from that, this article will also explain the pros and cons of advertising on Hulu and ways to perform targeting and segmentation.
Finally, you will learn about the costs of advertising on Hulu. Hence, to learn more, read on to the end of the article.
What Is Hulu Advertising?
Hulu is a streaming platform where users can watch movies and TV shows. Apart from that, this platform allows users to stream on any device. These include mobiles, gaming consoles, tablets, and smart TVs.
Hulu advertising includes over-the-top (OTT) advertising where you can run non-skippable ad videos. Generally, these ads come before, after, and during content that users stream on the platform. Apart from that, Hulu also lets you use other ad formats, for example, “binge ads” and “pause ads.”
Why Advertise On Hulu?
As an advertiser, you can target audiences based on location, demographics, interests, and content behavior. Additionally, when you run an ad on Hulu, the platform delivers directly to the viewers over the internet through the Hulu platform. However, most of these ads appear to the low-cost packages.
The following are some of the reasons why you must consider advertising on Hulu:
- Safe Platform: Hulu is a safe environment for brands, and it engages users with high-quality content. This makes it a premium platform for advertisers.
- More Attention: Generally, Hulu ads get more attention than the ads you find on social media platforms.
- Different Ad Formats: There are a variety of ad formats on Hulu. These include Binge ads, Pause ads, Branded slate, etc. Also, there is an “Ad Selector” that lets users choose between two ads.
- Competitive Price: Since there is a modest ad loan, Hulu can offer a wide variety of content at competitive prices.
- Relevant Ads: With Binge Ads, as an advertiser, you can send contextually relevant messages to your target audience.
How Advertising On Hulu Works?
According to Susie Marino on Wordstream, “All Hulu ads are purchased via the Hulu Ad Manager—which, again, is still in beta. However, it can be helpful to know that Hulu is owned by Disney, so you may have heard of businesses buying Hulu ads through Disney Ad Manager. Disney Ad Manager and Hulu Ad Manager are one and the same.”
As an advertiser, you can make the most of Hulu by leveraging its targeting options and the variety of ad formats.
The following are some of the major aspects of Hulu that make it work:
1. Ad Formats: There are different ad formats on the Hulu platform. These include video ads, binge ads, branded entertainment, ad selectors, cover story brand placement ads, etc.
2. Target: Hulu lets you target ads on the basis of user data. Also, you can use interests, location, behavior, and preferences. Apart from that, you can also target users who are previously engaged with the channels that the brand owns.
3. Hulu Ad Manager: You can also purchase ads with the help of the Hulu Ad Manager (Disney Ad Manager). Additionally, the platform also lets you choose to pay for ads that you want to show only on Hulu, or on other Disney streaming platforms.
4. OTT Advertising: The platform supports OTT advertising. This delivers ads directly to viewers over the internet.
Types Of Advertising On Hulu
The following are some of the major types of ads you will find on Hulu:
1. Binge Ads: These are short video ads that appear during a binge-watching session if a user watches at least three episodes consecutively.
2. Ad Selector: Here, viewers can choose to watch from two or three ad options.
3. Brand Entertainment Selector: This allows viewers to select whether they want to watch a long commercial at the start or short commercials during the show.
4. Pause Ads: These ads run when the user presses pause while watching a piece of content.
Benefits Of Advertising On Hulu
The following are some of the major benefits of advertising on the Hulu platform:
- Hulu offers you guaranteed viewership. This is because the platform does not allow viewers to skip ads. Hence, your message will surely reach your viewers when they are watching a show.
- Hulu has strict guidelines on the type of content that streamers stream on the platform. Hence, you can ensure that your brand message does not come along with inappropriate content.
- There are many useful tools on Hulu with the help of which you can target viewers. Here, you can use their behavior, interests, preferences, and more.
- Hulu offers multiple buying options to advertisers. This includes campaign minimums of even something as low as $500.
- Since there is a large number of audiences on Hulu, your ads will likely get a high number of views.
- Since there are different types of ads on Hulu, it creates a unique and engaging experience for Hulu users.
- Hulu supports a variety of streaming devices. Hence, your content will reach different types of users.
Additionally, Hulu also offers success metrics with the help of which you can understand the reach and impact of your campaigns.
Challenges Of Advertising On Hulu
Here are some of the major challenges of advertising on Hulu that you need to be aware of:
- Many users complain of a high ad-load on Hulu. That is, users see a lot of ads in a short span of time.
- Since most Hulu users choose ad-supported packages, it might be difficult for you to reach your audience.
- There are strict guidelines for the type of ads you create. Hence, you have to spend extra time and effort on those ads.
- The advertising costs, in some cases, can be exceptionally high.
- It takes a lot of time to adapt to Hulu’s ad formats.
Start Advertising Now
Now, you can see that Hulu advertising has both benefits and challenges. Hence, depending on what type of audience you want to reach out to, you must plan your advertising campaigns.
However, make sure you put more effort into creating your ads since you want to stand out from the sheer number of ads that are already available.
Do you have more suggestions on how to advertise on Hulu? Please share your ideas and opinions in the comments section below.
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