Maximize Your Marketing Efforts with the Best Email Marketing Platforms

There is quite a success in email marketing that we must consider! Did you know the average open rate for an email across all industries is somewhere between 33% to 39%? You just have to connect to the user properly. That’s all that matters!

Confused about which channel to choose to reach your customers? Well, you can always shift the ground breath for a great result. This is exactly when email marketing comes into play.

Email marketing is considered to be one of the finest ways to connect properly with an audience. But that doesn’t end there! The primary focus is to convert them into subscribers further and paying customers.

I personally tried several kinds of email marketing tools. However, many of them were too complicated for beginners. Some didn’t even show me the result that I needed. So, it is very necessary to find the right platform that can cater to your needs.

In this blog, we will explore the top email marketing platforms so that you don’t have to research. We will discuss the price range and key features to help you make decisions. So, learn the best email marketing platforms to ramp up your customer relations and marketing games!

What Is Email Marketing?

Email marketing is mainly used to promote various products as well as services. Moreover, these platforms also allow you to incentivize customer loyalty. So, what exactly happens? This email marketing is a specific form of marketing that can help you to make your customers aware of the new products and services.

According to Statista, the overall revenue is projected to grow by 287 percent on a global platform, starting from 2024 to 2032. Here are some common facts about email marketing:

• Currently, there are around 4.3 billion email users on the global platform. The number is further expected to reach 4.7 billion by the year 2026.
• The global email marketing revenue is expected to reach 17.9 billion by the year 2027.
• Emails with a personalized subject line can generate 50% of the open rate.
• Regarding email read time, the average time is around 11 seconds.

What To Look For In A Good Email Marketing Platform?

The best email marketing platforms will help you with tools, including email, ways to customize your emails as per your liking, and several email templates. Moreover, they also offer you some of the advanced features like segmentation and automation. These features help you engage your subscribers and further strengthen customer relations.

Finally, each service also has a powerful relationship, which helps ensure your emails are correctly delivered.

So, whenever you are looking for a good email marketing platform, these are features you must consider; read on…

Email Lists

The platform must have the feature to create email lists. This is where you can create campaigns to target your lists. A good email list management will always allow you to send emails that are powerfully relevant to different audience bases.

Signup Forms

This feature is a staple one for the lead generation. These sign-up forms are placed on your website and social media to find new leads and build your email lists.

Customer Segmentation

Your email marketing services must have the feature to help you target specific audience types and interest groups. They can use the segmentation to tailor your email marketing campaigns further to achieve higher success.

SMTP Server

If the email marketing platform has its own SMTP service, it means the platform can offer high deliverability. This also means your email is not landing in the spam box. This is a pretty important feature that you need when you are sending bulk campaigns.

Email Automation Workflows

This helps to trigger emails at the perfect time when they require action. So, do you need to onboard a new subscriber? Just automate your welcome emails. Did your customer leave everything in the shopping cart? Automate your email to remind them.

Thus, you must look for an email marketing platform that can help you automate the workflow that you want for your campaigns.

Top 10 Best Email Marketing Platforms of 2025

I believe email marketing has been one of the most successful tools for any kind of business. You can say it is a great avenue to create a connection with the audience. Moreover, email marketing also provides a great way to nurture leads and move towards a great sale.

Now, if you start looking for a great email marketing platform, you might initially feel overwhelmed! There are a lot of platforms present in the marketplace. So, choosing the right one can be quite a tough job for you.

But don’t worry! To assist you, the following is the list of the top 10 email marketing platforms of 2025, each equipped with unique features that can perfectly fit your needs.

Read on for an in-depth review of email marketing software, its features, and prices that can help you choose the right platform for your business.

Brevo

Overview: Brevo, formerly known as Sendinblue, has developed into a full-service email marketing platform that bundles together marketing automation, transactional emails, and advanced analytics into a single package.

It’s perfect for businesses needing to condense their communications into a streamlined experience across every channel.

Price: From $0 (Free plan available). Paid plans start at $25/month.

Key Features:

• Drag-and-drop email builder
• A/B testing of e-mail campaigns
• Segmentation+ to help in directed messaging
• Automated marketing workflows
• Transactional email support
• Advanced performance analytics

Brevo’s intuitive interface, combined with powerful features, makes it a great choice for businesses of all sizes.

HubSpot

Overview: HubSpot is an all-in-one CRM platform with complete email marketing tools. It is ideal for companies that want to integrate email marketing into their CRM system in order to nurture leads and manage customer relationships seamlessly.

Price: Begins at $45/month.

Key Features:

• Robust CRM integration
• Personalization and dynamic content
• Advanced reporting and analytics
• Email automation and workflows
• Segmentation and A/B testing
• High-quality templates

HubSpot is the ideal choice for any business seeking an integrated solution to manage their marketing efforts. It strongly focuses on automation, personalization, and CRM connectivity for better response.

MailerLite

Overview: MailerLite offers a simple and cost-effective solution for email marketing. It’s an excellent choice for beginners or small businesses looking to start without a steep learning curve.

Price: Begins at $0 (Free plan available). Paid plans begin at $10/month.

Key Features:

• Easy-to-use drag-and-drop editor
• Automated email workflows
• Landing pages and forms
• Segmentation and A/B testing
• Detailed performance analytics
• Free plan with basic features

MailerLite is a strong contender for businesses that want simplicity and affordability without giving up must-have features.

AWeber

Overview: AWeber has been around for years and is still a good option for small businesses and entrepreneurs. It is easy to use, with many template options and integrations available.

Pricing: Beginning at $19/month.

Key Features:

• Email templates and design tools
• Automated email sequences
• List management and segmentation
• A/B testing
• In-depth analytics and reporting
• Mobile-friendly designs

AWeber is ideal for small businesses and solopreneurs seeking simplicity and powerful automation features in an email marketing platform.

Campaign Monitor

Overview: Campaign Monitor is a highly customizable email marketing platform, making it a go-to for creative professionals and businesses focusing on design. It offers great flexibility regarding email design and has very user-friendly tools.

Pricing: Begins at $9/month.

Key Features:

• Drag-and-drop email builder
• Customizable templates and designs
• Automate workflows
• Segmentation and targeting
• Advanced reporting and analytics
• Dynamic content for personalized e-mails

Campaign Monitor’s focus on customization and design sets it apart, making it a great choice for businesses prioritizing visual aesthetics in their emails.

ActiveCampaign

Overview: ActiveCampaign has advanced automation features and is ideal for businesses looking for more enhanced features in automating their email marketing activities. Moreover, it combines the aspects of email marketing, sales, and customer support in one place.

Price: Begins at $29/month.

Key Features:

• Advanced workflows of email automation
• CRM integration
• Behavioral targeting and segmentation
• A/B testing and split testing
• Detailed performance tracking and reporting
• SMS marketing integration

Active Campaign is a great tool, standing out for its powerful automation and CRM features; it’s perfect for businesses that need to manage customer relationships and streamline marketing efforts.

MailChimp

Overview: MailChimp is among the most popular email marketing platforms. It’s known for its ease of use, and the free plan it offers has made it a much preferred choice among startups and small businesses. With all these features, MailChimp can fit perfectly into any stage of business growth.

Price: Begins at $9.99/month.

Key Features:

• Simple drag-and-drop editor
• Email automation and workflows
• Segmentation and targeted messaging
• A/B testing
• Advanced analytics and reporting
• CRM and third-party integrations

The versatility and scalability of MailChimp make it an appealing option for both beginners and experienced marketers.

OmniSend

Overview: Built for e-commerce businesses, OmniSend integrates email, SMS, and push notifications in one platform. In addition to that, it is great for businesses seeking an omnichannel marketing approach to engage customers across different touchpoints.

Price: Begins at $16/month.

Key Features:

• Automation of email and SMS marketing
• Push messages and webhooks •
• E-commerce integrations with Shopify, BigCommerce, etc.
• Advanced reporting and analytics
• Pre-built automation workflows for e-commerce

With its e-commerce-specific tools, OmniSend is the best choice for online stores that need to engage customers through multiple channels.

Zoho Campaigns

Overview: Zoho Campaigns is part of the Zoho suite of business tools, hence a great choice for businesses that are already using Zoho CRM, analytics, or productivity tools. It strikes a perfect balance between price and powerful features.

Price: Begins at $5/month.

Key Features:

• Email automation and workflows
• Segmentation and list management
• A/B testing and performance analytics
• CRM Integration with Zoho CRM:
• Customizable templates
• Social media campaign tracking

Zoho Campaigns is ideal for businesses that want an affordable yet feature-rich email marketing platform that integrates well with other Zoho products.

Curated

Overview: Curated is the only platform built from the ground up for businesses and individuals who send curated newsletters. It helps to quickly gather, organize, and send out content to all your subscribers—perfect for a content creator or marketer.

Price: Begins at $19/month.

Key Features:

• Curated content collection tools
• Email Segmentation
• Tailorable templates and layouts
• Analytics and Reporting
• Simple, clean interface for easy setup

Curated is ideal for businesses and creators who work on delivering curated content to their subscribers with minimal effort.

The Comparison Between The Best And Paid Email Marketing Platforms

The following table concerns the price and rating comparison between the top email marketing platforms. Read on to understand the overview and what you can expect from each one of them. Read on…

Wrapping It Up!

In conclusion, your business’s best email marketing platform depends on your needs, how much you can budget, and how complicated you want it to be.

Whether you’re just starting out and looking for the simplest possible solution or a growing business needing full-blown automation and CRM integration, something here will do the trick.

Consider your marketing strategy and choose the one that will allow you to maximize engagement and drive results for your business.

Read Also:

• Email Marketing Campaigns: What Are the Common Errors?
• Top 11 Content Marketing Tools Your Business Needs In 2025