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Marketing Videos: Importance, Types, Benefits, And More
Last Updated on: November 20th, 2024
Do you want to launch your company or a new product/service? Do you want to be sure you can take full advantage of the possibilities that new technologies offer nowadays? You can do that by creating marketing videos.
Today, many platforms allow you to get in touch with those who can make marketing videos professionally. Also, you can build a channel on YouTube or simply upload an introductory video on the company’s website. Moreover, you also get the chance to use it during a fair or a presentation.
Video Marketing: A General Overview
Video Marketing is when you use video content as marketing videos to promote your brand. Apart from that, you can also use it to promote your products and services.
Moreover, you can also use these video assets in marketing strategies across various channels and formats. This will help you reach and engage your target audience.
Benefits Of Video Marketing: Why You Must Create Marketing Videos?
The following are the major benefits of video marketing that you must be aware of:
- You can capture the attention of your target audience and engage them emotionally. In fact, people remember video content more than text or audio content.
- With access to various platforms and channels, you will have a higher reach with your marketing videos.
- Video marketing helps you to explain complex stuff, share stories, and inspire target viewers to take action.
- You can improve your website’s SEO ranking with the help of backlinks from other websites. This is because, with videos, people will spend more time on your page.
- Overall, you can create an interactive and immersive experience by creating engaging content.
How And Why To Create Marketing Videos To Promote Services?
So, here are the reasons why you should create marketing videos to promote services.
Why The Video?
The video is important because it is the most complete solution for transmitting everything you want to your company/service/product.
Moreover, thanks to YouTube, you can aim your videos at a specific topic that users search for on search engines. In fact, it is very useful to promote through marketing videos to publish on a blog or on a specialized site related to the activity of your company.
In fact, the single image of more traditional advertising can have great communicative power in general for fashion brands and luxury goods. For more “niche” products that characterize medium-sized Italian companies, more than a symbol, an explanation is needed, expressed in multimedia content.
Let’s list the most relevant features of video advertising:
1. The Product or Service
First of all, explain what the company provides. Then, describe the distinctive features of the product compared to the competition.
2. Develop Your Company’s Identity
It is extremely necessary to show the identity of the company. For example, consider a company that produces traditional food products in a region. Then, the recovery of a characteristic landscape will be worth a thousand words on the ingredients of the product.
Moreover, if the company operates in the furniture sector, it will be necessary to introduce potential customers to a design environment. Furthermore, in any case, it brings out a harmonious composition in the recovery.
A good idea also consists of letting the owner speak directly about the company’s “vision and mission.” A combination of images and settings that quickly introduce the potential client into the company world and the sector in which it operates.
3. Educate Your Customers
You must educate your customers about how to use the product itself, especially if you sell tech products. Also, it is important that the customer receives information that is not obvious about the product and the context of use.
In this way, the video (i.e., the company itself) provides a sort of advice for the customer, who is then encouraged to buy or, in any case, to request more information.
4. Entertain Your Customers
Include a mix of information: product traits, company mission, etc. Moreover, include explanations on the use and benefits of the product. Furthermore, make sure to articulate them in a pleasant way. For example, you can rely on the curiosity of the potential client with good background music and quality images.
How To Make Professional-Looking Marketing Videos?
Generally, the content of the advertising video is largely the responsibility of the company. However, the video can certainly be convincing and well taken care of from a technical point of view. Also, it is useful to collaborate with a person who has gained professionalism in the field, be it a photographer, a journalist, or an industry enthusiast.
It is possible to contact these people like freelancers, thanks to many platforms that are allowed.
Clearly, communication between the company that commissions the video and those who make it is essential. Therefore, both the entrepreneur and the company must actively participate in the creation of the video. Moreover, make sure both parties get the message clearly.
Some Extra Measures: If the product has a high technological content, it is logical that the educational/educational character prevails. However, if, on the other hand, you want to focus, for example, on the quality of the product, it will certainly be important to highlight the organization and the identity of the company.
Types Of Marketing Videos
We have already seen that all promotional videos should contain all the basic elements of the message. Let’s try here to list some categories of videos in which some content is more relevant than others.
“Innovation” Video
The emphasis is on the product and, at the same time, on the innovative aspect of the product itself. A strong didactic character will, therefore, be necessary. The video has a formative value, and the professionalism and clarity with which the message is built contribute to strengthening the authority of the company as a technological partner.
Product/Service Video
Also, in this case, you must place more emphasis on the product. Also, you must necessarily create educational / training content. However, the accent is less on the innovative and technological character. It is important in this kind of creation to show the problem that the product wants to solve and to empathize with the public. The generic scheme is:
- To create a situation,
- To highlight the problem and its consequences
- Showthe solution and how easy it is to apply
- Final”takeaway”
Emotional Video (Fashion, Perfumes, Travels, Music)
In this case, there is less emphasis on the functionality of the product and great attention to entertainment – think of a video on perfume or exotic cruises – and not less attention on the identity and culture of the company.
Generally, many of these videos leave out the description of the product but are based on the creation of a feeling, empathy, expectation, and feeling. They establish a mechanism of memory that endures and is the same customer who will document how to get hold of the product as tickets for a concert or a piece of clothing.
Videos with the Purpose of a Brand (Not Directly Aimed at Selling)
In this case, promoting the company image – instead of one or more products – is the fundamental objective. An example is a video of Ikea, which was associated with the release of a very well-known new smartphone. This shows an innovative way to browse the Ikea catalog. Then remember the videos of Coca-Cola to wish you a Merry Christmas.
Corporate Video
Presents the company: mission, vision, and culture. The company is presented and often also the owners. The goal is to highlight the identity and strengths of the company itself. It is a kind of advertising video suitable for realities that need recognition as undisputed authorities in their sector. They rely on decades of experience and staff competence. They show care in operating and serving the customer.
Create Marketing Videos Now
In conclusion, categorizing marketing videos simplifies the work when you decide to create or commission one. In fact, it is essential to have clear objectives and methods of implementation.
Often, many businesses consider promotional and advertising videos to belong to a “genre” known to the public. For example, these videos look a bit like film films, and this makes the message more immediate and usable.
Do you have more suggestions to make on how to create marketing videos? Please share your ideas and opinions in the comments section below.
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