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How To Choose The Right CRM Software For Your Company
Last Updated on: November 7th, 2024
You’ve probably heard all about the benefits of CRM software. The fact is, though, that it’s not just for big companies. Small businesses can benefit from CRM systems as well.
As per Demand Sage, the CRM industry was valued at 57.83 billion USD in 2021, and it is projected to grow to 63.91 billion USD in 2022. The average ROI it gives customers for every dollar spent is 8.71 USD.
In this blog post, we’ll show you how to choose the right CRM for your company and explain why it’s worth switching from your current system.
The Benefits Of CRM Software
CRM software can help you keep track of all your customer data, manage your sales team and customer service, increase customer satisfaction, and save time and money.
When it comes to CRM platforms, HubSpot is one of the most widely used solutions. By working with a HubSpot partner agency, you can track all interactions with clients and prospects and determine which target markets are turning into loyal customers, while others aren?t working out quite as well.
This data is invaluable when it comes time to plan future marketing programs and campaigns that will be more effective than those before them, resulting in increased revenues over time without the need for costly rebranding efforts every few years just because someone thinks there might be more money left on the table somewhere else.
Some of the benefits of HubSpot CRM include:
- An easy-to-use dashboard that allows you to see insights about your website visitors and leads in real-time. You’ll also be able to see what’s working best for each market segment that comes through your site or advertising campaigns and then use this information to refine future campaigns accordingly.
- Real-time email tracking lets you view which emails were opened by whom and when, how many times they were clicked on within a given period, and whether or not they’ve been forwarded beyond their destination inboxes, etcetera.
Do You Need A CRM?
Before deciding which CRM software is best for your business, it’s important to define the problem. You can’t solve a problem if you don’t know what that problem is. So before we get into the nitty-gritty of CRMs and features, let’s take some time to think about what your goals are in terms of sales and marketing.
To do this, it helps to know where we stand right now. If your company has never used a CRM before, ask yourself these questions:
- Are prospects reaching out to us? What about clients? How often does this happen?
- Who refers new leads and customers, and how many?
- How do we track deals from beginning to end? Is there anything missing from our current system that makes this difficult or inefficient?
What Should You Look For In CRM Software
When choosing a CRM, you’ll want to consider the following:
- How many users will it support? Can it manage your entire team or just one person?
- How much data can it store? Do you have enough room left on your hard drive to add the information that needs to be stored here, or do you need more space?
- Is there any reporting capabilities built-in? If not, does it offer ways for users to create their reports with configurable templates such as Google Analytics?
- Can you customize it for your specific business needs by adding features and integrations yourself (like Zapier)? Although this can take some time upfront, having an open platform allows for easy integration with other software products down the line.
- Is using this platform intuitive and easy to follow? You’ll want something that makes sense right away without having someone stand over your shoulder explaining how everything works.
Get Ready to Make the Switch
Once you’ve decided to make the switch, it’s time to prepare for the transition. First, make sure that your current system is backed up. You’ll also want to check with your staff members and prepare them for any changes.
Make sure they understand how their work will be affected by the new software, and how they can best help customers through this process as well. Finally, plan an awareness campaign so that customers know about the change when it happens and is prepared for it when they log into their accounts or call in for support.
CRM Software Can Help Your Company
CRM software can help your company grow. According to Nutshell, CRM applications can boost sales by nearly 29%, sales productivity by 34%, and sales forecasting accuracy by 42%.
It?s a great tool for helping you better understand your customers and improve their experience, increasing customer satisfaction, and driving more sales. CRM also helps you make better business decisions.
When used properly, that is always to build long-term relationships rather than short-term gains. CRM provides an invaluable toolset for managing these relationships. It increases customer loyalty through personalized interaction at every touch point along their journey from the awareness stage through the purchase or inquiry stage until finally ending up back again as repeat purchasers over time.
With CRM, customers know what they want from us rather than having been sold something blindly based on some generic sales pitch about how great we supposedly already were before ever even hearing about us.
Conclusion
There is no one-size-fits-all CRM software. The type of business you have, the size of your organization, and even the industry you?re in can all affect your needs when it comes to a CRM solution. According to WebFX, 94% of users look for contact management in their CRM platform, 88% want interaction tracking, and 30% say that they need help in closing deals.
Therefore, there are many factors to consider when choosing the right CRM software for your company. We hope this post has helped you decide whether or not it?s time for your business to upgrade its customer relationship management capabilities.
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