Small Business Advertising

11 Small Business Advertising Ideas To Grow Your Business

Advertising 5 Mins Read December 28, 2024 Posted by Soumava Goswami

Last Updated on: December 30th, 2024

If you want to grow your small business and your customer base quickly, you must start small business advertising. Also, this way, you can boost your earnings and build more brand awareness.

However, it is important to choose which advertising approach is right for your business. Hence, you can have better access to a larger audience.

In this article, you will learn about eleven small business advertising ideas. Apart from that, this article will briefly explain each idea and how you can implement these ideas in your business. Hence, to learn more, read on to the end of the article.

11 Types Of Small Business Advertising To Grow Your Business

The advertising approach you choose for your business depends on the type of business you have.

For instance, you can either focus on digital ad platforms like Facebook, Instagram, Google Adwords, YouTube, etc., or you can focus on traditional techniques like TV, newspaper, and radio. Basically, you have to invest strategically depending on how you want to reach out to your target audiences.

The following are the major small business advertising techniques you can consider growing your business reach:

1. Social Media Advertising

Social Media Advertising

Social media advertising is a great choice for small businesses. This is because the cost of this advertisement is really affordable. Moreover, you can be highly selective with your target audience.

For instance, if you sell apparel, you can use the ad targeting option on major social media platforms. This way, you can narrow down your target audience. Hence, only people who live in certain demographics (or your local area) will get your ad.

Some of the best social media platforms to consider are Facebook and Instagram. However, to stand out from your competitors, you must create engaging content.

2. Pay-Per-Click Advertising

Pay-Per-Click Advertising

This is a type of advertising where you have to pay a certain fee every time a user clicks on your ad in the search engine.

According to Freshbooks, “Advertisers bid on ad placements within the search engine, meaning they set a maximum price they’re willing to pay for a user to click on their ads. If a person sees your ad but doesn’t click on it, you aren’t charged anything.

To start with PPC advertising, the best option is Google Ads if you want to advertise on Google. However, if you want to advertise on Bing, you can choose Bing Ads. This is one of the most effective search engine marketing techniques.

3. Email Advertising

Email Advertising

This is an email marketing technique where you send promotional emails to your target audiences. These audiences include both your potential customers and existing customers. Generally, you can use this advertising technique to promote your products/services, drive more brand awareness, and increase customer engagement.

However, personalizing the emails for your target audiences is really important. Apart from that, make sure your emails are relevant to your customers. In fact, to be effective with your emails, you can use an email service provider. This is really useful in email marketing campaigns.

4. Mobile Advertising

Mobile Advertising

These include all types of ads that appear on mobile devices like smartphones, tablets, etc. Generally, these include:

  • Mobile display ads
  • Videos
  • Search ads
  • Ads on apps (this helps to download apps from other brands)
  • Social media ads

Moreover, ads are of three types: Banner Ads (top, bottom, or sides of a screen), Interstitial Ads (appear during natural pauses when you are using an app), and Native ads (create an organic experience for audiences).

5. Native Advertising

Native Advertising 

This is a type of digital advertising that looks similar to the content in the rest of the page. Generally, you can find them on both websites and apps.

One example that you already know of is pay-per-click advertisements. This is because the advertisement blends with other search results.

On the other hand, users also enjoy this advertising format since it does not interrupt the experience of the user.

6. Display Advertising

This type of advertising uses identifiable ads to engage target audiences. For instance, this includes banner ads that appear on the top and sides of web pages. Apart from that, pop-up ads are also a type of display ads.

On the other hand, video ads are also part of display ads that come before or during streaming video content.

7. Guerilla Advertising

Guerilla Advertising

These are non-conventional methods of advertising where you employ low-cost and creative advertising techniques. This helps you draw the attention of your target audiences quickly. For instance, you can use ambient advertising, where you place ads in an unconventional manner in public places.

In some cases, guerilla advertising invites public interaction and participation. For instance, you can also encourage the public to take a photo with an ad and post it on social media. Generally, guerilla advertising uses eye-catching ads to ensure customers interact with their content.

8. Direct Mail Advertising

Direct Mail Advertising

In this advertisement, you send advertisements to your customers through post. For instance, you can send catalogs, brochures, flyers, newsletters, etc. With this advertising technique, you can identify a bigger market. This is because, here, you distribute ads through direct mailing.

For instance, if you open a grocery store, you can send flyers within three miles of your shop. This way, you can attract new customers to your area.

9. Print Advertising

Print Advertising

According to Indeed, “Print advertising refers to printed advertisements, often seen in newspapers and magazines. However, this category also includes other printed materials, such as brochures, directories and flyers.

For instance, you can place advertisements in local newspapers. Here, if you have a big budget, you can print throughout the paper. On the other hand, with a low budget, you cn print on the Classifieds section.

Moreover, printing ads in magazines is also effective to reach out to your target audiences, if you think they read magazines. To understand that you must research your target audiences deeply.

10. Television Advertising

Television Advertising

Also known as broadcast advertising, TV ads are highly effective and come in between shows and breaks. However, businesses need to have a high budget for TV advertisements. On the other hand, if you are broadcasting locally, the cost might be less.

Generally, the cost of a TV ad depends on factors like the length of your ad, time of running the ad, frequency of playing the ad, and more. If you repeat your ads more, you can develop brand recognition faster.

11. Radio Advertising

Radio Advertising

Just like TV advertising, radio advertising plays ads during program breaks. Here, customers listen to radio ads while they conduct other activities. Moreover, with more repeat advertisements, you can develop brand recognition faster. However, you need to research your radio audience.

Start Advertising Now

You can see that small business advertising is essential to grow your business. Basically, the types of advertising you choose depend on the type of audience you have. Therefore, you have to research your audience’s behavior and demands deeply.

What type of advertising do you think is the most effective? Please share your ideas and opinions in the comments section below.

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Inspired by The Social Network, Soumava loves to find ways to make small businesses successful – he spends most of his time analyzing case studies of successful small businesses. With 5+ years of experience in flourishing with a small MarTech company, he knows countless tricks that work in favor of small businesses. His keen interest in finance is what fuels his passion for giving the best advice for small business operations. He loves to invest his time familiarizing himself with the latest business trends and brainstorming ways to apply them. From handling customer feedback to making the right business decisions, you’ll find all the answers with him!

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