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Double Opt-in: The Surprising Benefits You Didn’t Know About
Being in this digital marketing field for quite a long time, one thing I have realized, designing an email or customizing it properly is not enough! There is another thing that you may need— the quality of your email list…
No doubt, your current email marketing strategy is top-notch. But you would not expect it to rot in your subscriber’s spam folder. So, how can you make sure that your subscribers have the right intention to read what you are sending out?
That’s exactly when double opt in comes into play. It is the solution to ensure that your subscribers are having the best experience. Unlike the single opt in, the double opt in offers you an extra shield in the verification process.
In this blog, we will help you learn how you can utilize double opt in, where to use it, and how it is so different than the single opts in. Read on to find out!
Double Opt In Vs. Single Opt In
Before we start the discussion on the double opt in approach, first, it is very necessary to understand what are the factors that make single opt in different from the double opt in.
| Double Opt In | Single Opt In |
|---|---|
| Usually, the double opt-in includes a further step to confirm the email address of the subscriber. | However, with a single opt in, you can add a user to the email list right after providing their email address without additional information. |
| Double opt in might show a little too slow growth. However, it can ensure a more engaged as well as accurate audience. You can establish their subscription. This can help in demonstrating a very genuine interest in your content. | This specific method can help to grow your list quickly. However, you may end up getting more invalid and mistyped email addresses, along with potential spam complaints. |
And the special part? The double opt in can also help you by reducing all the possibilities of email ending up in a spam folder.
Where Can You Use Double Opt In?
Surprisingly, the double opt in is highly recommendable for maintaining the overall quality of the email list. On top of that, it helps in minimizing spam complaints…Now, this is also essential! I mean, you wouldn’t just like to see all effort being cherished somewhere in the spam folder (uuu…. heartache!)
What is double opt in? This double opt in is a two-step process to confirm an email. It mainly requires subscribers to confirm the email address of the users and further consent to receive your emails.So, whenever someone tries to sign up for any newsletter or marketing stuff, they will receive a first opt in confirmation email. This process can help to reduce the risk of spam while increasing the overall increase level of the user.
So, here are a few scenarios where you can use the double opt in. I will also tell you how it will be advantageous for you!
- Newsletter subscriptions: So, the moment the users are going to sign up for your newsletter, you have to ensure that they are willing to receive all the updates from you and ready to consider the newsletter as an ongoing communication medium.
- Account registrations: Several online platforms require their users to register. Here, the double opt in adds an extra security layer while reducing all the chances of spam and fake accounts.
- Freebies and lead magnets: You can always offer free resources such as whitepapers, exclusive content, etc., in exchange for an email address. Double opt in ensures that the interested parties have received all the promised materials.
How To Set Up Double Opt In
When you create a form, you will see that double opt in is already enabled by default. You can easily enable or disable the double opt in heading from the overview page of the form and further toggling the switch.
If you are further willing to customize the double opt in in your email, you must click on the tab that says Double Opt In.
Here, you can easily make edits to your confirmation email as well as your confirmation thank you page. Now, to edit, you simply must click on the edit button to access the editor.
Now, let’s say you are willing to redirect all the subscribers to your landing page once they confirm their subscription from the confirmation email; in that case, you can:
- First, you will have to select the confirmation thank you page.
- Then, you can scroll down the landing page section, or you can use your landing page.
- Lastly, you must provide the URL to where your new subscribers will be redirected.
Notes ��:Every form comes with its own double opt in email. So, if you are willing to customize your double opt in for even a single form, in that case, you will have to create them individually.
So, What Happens When An Existing Subscriber Registers Again?
We often sign up for a newsletter or blogs, read them, ghost them, unsubscribe them, and then Come back to the same to subscribe, AGAIN!
Now, in such cases, the former subscribers have already submitted all of their details. So, how do they subscribe again? Does opt in work in that case, too?
Fortunately, yes! However, they sign up through a different kind of form. The same happens with the double opt in in those emails. Those are handled differently based on the existing subscriber’s status.
| Subscriber status | DOI or Double Opt in email |
| Unconfirmed | Again, the DOI email will be sent. |
| Unsubscribed | Again, the DOI email will be sent. |
| Deleted | Now, if the subscriber was not active when the subscription was deleted, in that case, no DOI email will be sent to the user, again. Instead, their status will go back to the active. However, if the subscriber has already unsubscribed while deleting the subscription, he or she might receive the DOI mail again. |
| API or Integrations | DOI mail is being sent every single time, no matter the previous status of the subscriber. |
Double Opt In: Examples
Double opting in emails will be imperative if you’re building a mailing list. Why? They ensure that subscribers are interested in being on your list, filtering out all the scams while keeping your audience active. Here are a few examples of how you can nail this process:
Example 1: The Freebie Lover
Subject: Confirm your subscription and get your free guide!
Body: “Hello! Thank you for subscribing to our newsletter. Please click on the link below to confirm your subscription and get instant access to your free guide: Your Guide to Better Productivity.
[Confirm My Subscription]
We’ll send you more tips, exclusive updates, and fun surprises right to your inbox. Don’t miss out!
Example 2: Fan of the Teaser
Subject: One More Step to Unlock Exclusive Content!
Body: “You are so close to joining our insider’s club! Confirm, and we will send you your first look at [5 Secrets to Healthy Living].
[Yes, I’m in!]
Stay in for weekly insights and special deals curated just for you.
Double opts in emails don’t have to be plain. Maintain a friendly tone, highlight the value of what they’re getting, and make it easy for them to confirm. It’s all about a great first impression and the beginning of a relationship built on trust and value.
Wrapping It Up!
In conclusion, we all can agree that double opt in is an excellent way to get an idea of the contacts who can show interest in your content. As a result, this can help to make your metrics more accurate, especially for reporting email marketing ROI.
On top of that, it allows you to tailor all your responses based on the response rate to make them more targeted towards your audience.
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