Don’t Just Tell, Show Them! Video in Email Made Easy

Before we start with the blog, here are some quick facts!

• Did you know that 54% of consumers want video content from their favorite brand or business?
• On the other hand, even using the word “video” can increase the open rate by 19% while reducing the number of subscribers by 26%.
• Among all the consumers, 90% believe that videos help them make better purchasing decisions.

And here, you are still contemplating whether you must start embedding videos in email. Videos are hot! They always attract more attention. This is why, like you, everyone else is curious about how to use video in email for email marketing.

The above fact proves why all consumers must think about using videos in their email marketing at least once to understand the impact.

Through this blog, I will help you understand why you must consider embedding videos in your email. Furthermore, you get to learn how to embed one to drive awesome results. Read on…

The Complete Guide On How To Embed Videos In Your Email

Here, in this section, I will provide you with the five different ways that you can use to send a video in your email. I can tell you each one of them comes with major advantages. Read on to learn more about them.

Embed A Video By Using The Help Of Html 5

I think the most engaging way to email a video is to embed it properly. This would be a great way to help your recipients to watch the video directly in your email. However, you must try to be warned, as this may not always work. Most email service providers or ESPs do not even support embedded videos.

For example, you can never embed a video in email or Yahoo. However, certain versions of Outlook may support embedded videos, But NOT ALL OF THEM!

This is the reason why you must include a fallback image. The image will do the work if the client’s email does not support the HTML5 <video> tag.

Here’s how you can easily embed a video in email through the following HTML5 code:

<video poster="path of the poster image" width="480" height="270" controls="controls"><source src="path of the video" type="video/mp4" /></video>

The only drawback is that the method might result in a very poor experience for many recipients. On top of that, you need to have some technical knowledge as well to embed the video through HTML5.

Fortunately, there are some other ways that you can use to send a video through the mail. Read on…

Email Videos With The Help Of Mailmeteor

Using Mailometeor is one of the most preferable ways that you can use to embed your videos in your emails. This application currently has around 4.9 rating based on around 11k+ reviews. On top of that, the application has been used by 6M+ happy businesses and individuals globally.

Here are the steps that you can follow to add video in email by using Mailmeteor:

Step 1: First, you must log in to the Mailmeteor Dashboard. It is completely free! You can use your Google or Microsoft account for login purposes.

Step 2: After that, click on “New campaign.”

Step 3: Now, when you are crafting your email content, you can insert the variable: {{embed https://… }}

Step 4: After that, you can replace the “https://…” with the URL of your video.

And there you go! Mailmeteor will automatically replace the variable with your video thumbnail. You just have to ensure you are previewing the mail before sending it out! To preview it, just click on preview mail.

Tip ��: Always remember that your recipients may be unable to access the video if it is viewable by the public. Thus, you must ensure the privacy setting is set to “video allow for public” before you embed it into your email.

Always Try To Add A Link To Your Video

It is not always possible to embed a video in an email! However, there is always a way that can help in such a situation. A status image! Yes! Let’s learn how you can use that-

Step 1: First, you must go to YouTube and look for the video you want to add to your email. Once you find the video, then you can click on the Share button.

Step 2: There, you have to select Embed. YouTube will show you the thumbnail of the video.

Step 3: Take a screenshot of the thumbnail and copy-paste it into your email.

Creating Your Own Thumbnail

Now, if you want to use another kind of thumbnail, in that case, you can create it on your own. In such cases, you can use Canva. Here’s your guide to creating a thumbnail on your own:

Step 1: Firstly, you must open Canva or any other design tool you like. Then click on “Create a design”. There, you can search for the keyword YouTube and then select YouTube thumbnail.

Step 2: There, you can click on Uploads from the left side panel and then on Upload Files. You can select the picture of your choice.

Step 3: Once done, then you can go to the options Elements. Type YouTube in the search and select a YouTube button to finish creating your thumbnail.

Step 4: Now comes the download of the thumbnail you created. To do the same, you can click on Share and then select Download.

Step 5: You can open Gmail and compose a new message box. There, you can copy and paste the video thumbnail inside that message box.

Step 6: After that, you must add a link to the video thumbnail. This will help the recipients click on the image and get redirected to watch the video.

To add that link, you must select the image and then click on the hyperlink icon. This way, you can easily link your image to the video link.

Try Replacing Your Video with A Good-Quality Static Image

Think twice before hitting “send” on that video email.

Videos can be great, but they’re not always the best choice for emails. First, they can make load times a bit slower, which can annoy your subscribers.

Plus, not all of them have a good internet connection, and videos may not even load.

Instead of a full video, use a high-quality still image. It could be an interesting screenshot from your video, an image that relates to your message, or even a GIF.

A good image can capture attention just as well as a video, but it’s far lighter on your subscribers’ inboxes. Give it a try! You may be surprised at how well even the simplest image will perform.

Benefits of using video in email marketing

You know what’s cooler than a regular email? One with a video! Seriously, video emails are like the VIPs of the inbox world-they capture the attention of people, hold their interest, and get them clicking. Let me break it down for you:

Instant Attention Grabber

You’ve got only a few seconds to hook someone with your email. A video thumbnail with a big old play button? That’s like catnip for humans. It makes people stop, look, and hit play.

Say More, Faster

Videos are the ultimate multitasker. You can tell a story, show a demo, or explain a concept in 60 seconds or less-a process that might take paragraphs to write if you’re lucky, and let’s be real, few people read those these days.

Improve Engagement

People love videos. They’re more likely to click and share and respond when there’s a video involved. It means better opening rates, click-through rates, and maybe even a few high-fives from your marketing team.

Adds a personal touch

Videos let you show your brand’s personality. Whether it’s a fun explainer, a heartfelt thank-you, or behind-the-scenes content, it makes your audience feel like they’re connecting with real humans, not just a faceless email.

Helps with Conversions

Got something to sell or an event to promote? Video allows you to show and tell and build anticipation for an experience. Sometimes all it takes is a demo or testimonial video to push someone over the edge to “buy” or “sign up”.

Next time you are creating an email campaign, keep in mind how a little video magic can spice things up. Not necessarily fancy-just make it fun, clear, and true to your brand.

Turn Your Video Into A New Gif

Ever wanted to share a funny moment from your video, but the whole clip is too long? Or perhaps you have an awesome animation that would make the perfect looping GIF? Well, good news! It’s easier than you think to turn your videos into GIF

There are lots of free online tools and apps that can do this for you in a few clicks. Just upload your video, pick which part you want to loop, and voilà! You’ve got a brand-new GIF, ready to share with the world.

GIFs are great for use on social media, adding a touch of personality to your emails, or just having a bit of fun. So, give it a try! You might be surprised at how creative the GIFs you can come up with are.

Why Do We Use Video In Email?

Videos are always considered as the best communication tool. However, if you can integrate the same with an email, it becomes more fun. Now, if you are trying to supercharge your next email campaign, then you must try adding video to your email.

Trust me! It is a super easy thing to do. My friend is an email marketer, and according to him, embedding videos in email is one of the wisest things to do. It can possibly help increase your engagement rates by nearly 10 times.

Videos are becoming more and more popular! They are very fun and engaging whenever you are trying to share information. No surprise that marketers always prioritize email marketing while incorporating videos!

Now, we all can see the spectacular results! Whether it is about the CTR or click-through rate, open rates, or just consumer decision-making, video can help increase every parameter.

Let’s say! You plan to sell a specific product and have added a video to your email. Consumers are most likely to buy it after watching the entire video.

So, don’t ignore the power of email marketing. In the next sections, I will help you understand what kinds of videos you can include and how exactly you can use them in your email. Read on…

The Types Of Videos That You Must Include In Your Emails

When it comes to videos for an email, you can choose from plenty of options. For example, you can use:

• A guide video or a how-to video
• A webinar replay
• A product tour video
• Or even a brand video
• A video case study

No matter your choice, you must remember one thing: if you add it just to use it, you may not do much good.

You have to ensure that the video is actually adding a lot of value to your email marketing or your campaigns. On top of that, it must address the overall needs of your recipients.

Final Words!

Adding videos to your emails can be a great way to boost your engagement rates. However, you must personalize your emails to increase clicks, opens, and conversions.

With the right strategy and approach, it is not that tough to make your email look more engaging and entertaining by embedding a video in an email.

Read Also:

• Breaking into Email Marketing: A Career Path Guide
• The Future Of Email Marketing: The Top Email Marketing Trends 2025