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8 Reasons Why An MPV Is The Best Of Both Worlds
The most favored car of the eighties still holds its enigmatic presence in the family simply because it stays true to its name – a multipurpose utility vehicle or an MPV.
Setting the trend in the US and taking over the rest of the world as the most driven four-wheeled automobile by families, current MPVs have come a long way. Depending on which part of the world you were raised in, there is always a model of MPV that might adorn the neighborhood where you stayed.
The utility vehicle segment offers more room and higher ground clearance. A 7 seater MPV car provides more legroom and headroom to fit families of all sizes with kids of varying ages. This segment is also called the parent?s preferred car for school drop and pickups.
With changing times, the favorite car segment underwent relevant transformations, making them more desirable for the uber-cool generation that preferred infotainment systems and good air conditioning to be part of their daily sojourn.
Working mom treated their MPVs as their only obedient kid who helped them drop other tantrum little devils at their school, daycare centers, and games practice. Some of us went on to even name our car after our favorite Disney and Marvel characters.
This is one segment of the car that keeps coming back whenever it hits a lackluster phase, and that too with a bang. The MPV market segment witnessed many changes and manufacturers took the feedback of their consumers seriously to reinvent the better and improved versions.
A significant impact of the technological advancements in the automobile industry acts as a good catalyst to bring forth the maker?s willingness to pack more into the MPV car package.
The growth is adaptive and demonstrates the manufacturer?s dexterity to accept digitization, and sustainable energy consumption as valid features.
Here are the reasons why the MPV presence has been strategically positioned in an era of uber-versatile, strong cars with good exterior and interior designs:
Rapid Technological Advancements
Other motorists on the road can scare the wits off the most secure driver whereas some lack the sense of giving adequate indication when they want to shift lanes. But new-age solutions like autonomous braking and lane departure warnings assist drivers in reverting and mitigating accidents, especially in cases where the driver may be slow in responding to the situation.
Longer drives can be more fun even for the one who is driving through assisted cruise controls. One can beat the fatigue and enjoy the ride on long unending roads with low or nil traffic. Blind spot warnings aid in the seamless merging of lanes and avoid accidents. Moreover, these vehicles read the traffic signs and recommend driving instructions to avoid tickets.
Consumer Insights
Reading into several consumer touchpoints, manufacturers have revamped the MPVs to accommodate and cater to most of them. Earlier the sturdy and reliable MPVs have revamped looks and designs to match consumer expectations with more premium looks.
Sustainable Automobiles
As an extension of consumer preferences, global climatic changes, regulatory framework, and a need for sustainable development, MPVs now come in both hybrid and EV variants with similar features as their gasoline versions.
Now one can enjoy going into the woods for camping with family and their pets, without worrying about increasing their carbon footprint or polluting the serenity of the woods. Manufacturers are continuously working to reduce emissions with enhanced fuel-efficient models.
A Driver?s Car
Latest MPVs boast excellent head and legroom in the front and middle rows, with some variants succeeding in spacing the third-row passengers comfortably. The cargo space is also large in this car making it an ideal car for all your short and long family road trips.
Travel vloggers who like to create content on the move can opt for MPVs as they offer enough space to carry their cameras, tripods, drones, and other essential camping gear.
The third-row seats can be modified to make more room for luggage or a comfortable bed for your awesome friends. The finishing and upholstery come in premium and sleek-looking material, giving tough competition to some luxury segment cars.
Lighter On Pockets
MPVs are priced competitively so that they are affordable to a larger section of society as their first or second car. Families need a car for their daily activities.
However, they will prefer a fuel-efficient car on a budget. Manufacturers price these cars strategically so that they can earn decent margins through volume sales.
Disruptive Industries
With the rise in app-based cab services like Uber, there is an increase in demand for MPVs, where strangers heading in the same direction can share a cab and be charged less, while they do their part to reduce carbon emissions.
Improved Features
With Bluetooth or Wi-Fi enabled infotainment systems, driving is both safe and a pleasure for everyone in the car. Navigation has become easy with GPS that consistently guides you on roads that you never ventured before.
Excellent Marketing Teams
With multi-channel sales that allow easy booking for free test rides, simulated websites dedicated to the car variants, and a trained team to answer customer queries, sales and marketing of MPVs have seen a rise in their graphs.
Social media advertisements that are AI-centric, throw in the relevant ads for people depending on their search history, age, demographics, and other parameters, to create brand awareness.
How long can one resist a good car that comes when scrolling through social media accounts? There are chances that they will click on the call-to-action button and book an appointment for more details.
Conclusion:
When you figure out your specific needs in a car, you can run a quick scan and compare similar models in the price range, with the same features, before deciding on your next MPV.
It will be a car where you will either create memories with family members or get some solo time with yourself, away from the hustle-bustle of the routine. So drive safe and enjoy it!
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